Hi Phil,

Thanks for giving us the opportunity to look at what The Audit Lab can do for Gym Logistics.

The content below covers off what we can do for you along with the deliverables we believe you’d benefit from, timescales and required investment.

We’re really excited to get this project off the ground for you.

If you have any questions please just let us know.

 

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THE PROJECT

Gym Logistics requires a new website to showcase their products & services online. The website will allow customers to purchase gym equipment online and showcase the product range.

To stay ahead of the competition and achieve significant growth in your industry, it is vital your website has both a strong brand story and interesting visual identity. Both of these will help your brand and offering to resonate and build connection with your target audience. The designs we provide will ensure this is front and centre of the project.

 

 

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ABOUT US

Established in 2017, The Audit Lab is a data-driven search and digital marketing agency that specialises in helping businesses utilise their own real data to grow online achieve their goals.

As a thriving specialist agency, our team of experts is able to offer a broad range of services all under one roof – including Web Development, SEO, PPC, content marketing, paid social media, and link building.The team at The Audit Lab has significant experience in working with growing clients in a range of specialist sectors across both the B2B and B2C world. This, combined with our cutting edge digital knowledge and the immersive way we become part of every client’s business,allows us to turn our hand to any sector and help them achieve success in today’s competitive online world.

Our years’ of experience has taught us that using data to inform each and every one of our decisions is a crucial key to success. All of our strategies – whether it’s a single service or a combination of multiple – are linked to a client’s data and their individual business goals. This unique approach and insight gives us (and our clients) a head start on the competition.

 

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BRAND IDENTITY

To stay ahead of the competition and achieve significant growth in your industry, it is vital your website has both a strong brand story and interesting visual identity. Both of these will help your brand and offering to resonate and build connection with your target audiences.

LOGO DESIGN (Not included in below price, but can be quoted for)

 The central, identifiable visual elements that help your target audience discover, share and remember your brand; your logo will form a huge piece of your brand strategy from here on in… so it’s vital we get it right. Our process for this is as follows:

•  Market research and design brief 
• Initial ideas/moodboards 
• Refreshed logo design options  
• Mock-ups of the logos in-situ (social media, website, stationery, signage, vehicles etc)
• Presentation and amends
• Supply logo files (print and digital)

 

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WEBSITE DESIGN & DEVELOPMENT PROCESS

WEBSITE PROJECT MANAGEMENT

Our first step is to assign a dedicated project manager to ensure timings and responsibilities are agreed and communicated effectively moving forward. This helps to ensure your project is delivered seamlessly and successfully. 

Our website design and development process has been refined to be as organised and efficient as possible – ensuring your new site is delivered exactly as you need it to be. A rough structure of our process, whether you need us to design your site or just build it, can be seen below: 

 

Our design and development process is a collaborative one where we involve the client at key points to ensure feedback is always being taken. 

The first step in our process is to gather as much information as possible from the client. This includes points of interest about the project, the goals of the business, and any branding pointers. This is when we also take a look at the competition to check for running themes. Once we have as many details as possible, we can suggest certain technologies and a CMS to be utilised, and set a timeframe.

Next comes the design. Creating wireframes allows us to design a basic layout of the project and its different components. Our designer then brings your wireframes to life, creating layered PSD files. Following research into the chosen build platform and websites that already use it, around four to five templates are created. This includes the home page, an about page, products/services and contact – the key pages a client will want to see. The designs are then reviewed by the relevant teams to see if there are any additional components required for optimal conversion/SEO setup. Following these internal reviews, the designs are then sent to the client for an external review and feedback. 

 

Onto development, coding is the main stage here where the website starts to take shape. All the pages and components are being created from scratch (we’d have it no other way) in their relevant coding languages and chosen CMS. All of this preparation is done on a staging URL where both internal and external reviews can be done at any time. Once the first version is complete, it will be tested to check for errors and if improvements can be made. 

Our final step is the review, where we firstly conduct an internal review of the build to test different breakpoints to ensure the website is responsive on common device sizes. The build then undergoes internal testing from all relevant teams. This ensures that all teams involved in a project can advise if the needs of their specialty are being met. Content and assets are added – both text and images – and the website really starts to take shape. The build is then passed to the client for external review and testing.

 

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PROJECT CONSIDERATIONS:

It is assumed that the client will provide all website imagery, website photograph and website content as well as brand assets for the creation of the site.

 

 

WEBSITE DESIGN & DEVELOPMENT COSTS:

 

ACTIVITY	TIME	COST
Website Design – All templates from brief + amends	TBC	£1200
Homepage	4 days (28)	£2240
Services page	2 days(14)	£1120
Main shop page	5 days(35)	£2800
Individual product template page	2 days (14)	£1120
Social page	4.5 days (31.5)	£2520
Contact page	2 days(14)	£560
Additional changes & revisions	2 days(14)	£560
Tracking / Domain Pointing / Services Connection / Deployment	0.5 days (3.5)	£280
TOTAL	14 days (98 hours)	£9,040+VAT

 

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TERMS 

All quoted prices exclusive of VAT. 

Payment terms are 50% in advance, 25% on completion of the design and 25% on completion of the development. Payment terms are 30 days. 

 Timeline according to the quote above is between 2-3 months, subject to sign-off and the client providing all necessary assets (imagery / content) on time.

 

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CONTACT 

To discuss this proposal please contact: 

Claire Crompton 

claire@theauditlab.com | 07734081196 

Nick Boyle 

nick@theauditlab.com | 07340407826